Brand Growing Pains: When a Refresh Could Be the Clarity You Need

Close your eyes—well, actually don’t, you’ve got to read this first.

• Think about your brand—not just the logo or the colors, but the mission, the vision, the offers, the overall vibe.

• Now ask yourself: Does it still feel like you? Or have things shifted?

If you're feeling a little unsure, you're in good company—I’ve been there, too. I Before E started as a spark of an idea over a decade ago, but like many things, it took time (and a few detours while life was "life-ing") to take shape. For a long while, I wasn’t quite sure what I wanted it to become. What I was sure of? I kept seeing business owners with amazing potential struggle to bring clarity and cohesion to how they presented themselves.

I’ve worked with salon owners aiming for a high-end vibe but missing the mark with casual visuals and unclear policies. Or bloggers with a strong, compelling voice who didn’t know how to translate that into a professional presence.

That “This isn’t what I planned-” moment? Most of us hit it at some point. And more often than not, it means your business is evolving—which is exactly when a refresh can do the most good.

Here are a few subtle signs it might be time for one:

1. Your services and your brand feel misaligned. You’ve outgrown your original offers or shifted focus, but your brand hasn’t caught up.

2. You can’t clearly explain what you do. If your elevator pitch is starting to feel like a full-blown novel, it’s probably time to simplify.

3. Your visuals send the wrong message. Your logo, colors, or overall look might be giving off a vibe that no longer matches who you are.
   

   
   

If any of those hit a little too close to home, don’t panic. A refresh doesn’t mean a total teardown—it’s about realignment. You’ve already done the hard work of building your business. Now it’s about making sure your brand reflects where you’re at now, not where you started.

If you’re ready for some clarity, confidence, and a brand that actually feels like you again—I’m your girl. Snag a free 20-minute Brand Clarity Call and walk away with insight you can use—no strings attached.

All my best, Sara Mecham

Your Brand Strategy Bestie