If you're still hesitating when someone asks what you actually do, side-stepping elevator pitches like you're avoiding eye contact with that mall kiosk worker, or second-guessing every piece of copy you write– you're not the only one. Here’s the thing: You're also not broken or a “bad business owner”. You're just missing a few foundational pieces... Or maybe it’s just time to step back and refine the brand you’ve already built.

If you’re getting clicks but people aren’t sticking around, your content probably isn’t the problem. The way curiosity is being used might be. In this post, we break down the difference between content teasers and open loop hooks, why they serve two very different purposes, and how using both intentionally can help your messaging hold attention instead of losing it halfway through.

It is one of the worst 'clubs' to be a part of, but I've met some of the best people from it. [Vulnerable post ahead, and a heads up: this may be triggering for those experiencing infertility.]

Introducing Brand Circles: a better way to build your brand, without burning it all down. Brand Circles is a small-group experience designed to help business owners (like you) step out of the branding burnout spiral and actually reconnect with the heart of their business without starting over from scratch.

As your business evolves, it's crucial to ensure that your brand can grow with you, not just adapt to change—but embrace it. In this blog, I share actionable steps for building a flexible, resilient brand that stays true to your roots while anticipating future growth.

This isn’t just another business conference—it’s a space where connection comes first. Here’s my honest reflection from the Wise Women Conference and what it taught me about belonging, business, and being myself.

Feeling like your brand isn’t quite clicking lately? Here are three signs your brand foundation might need a revisit—and simple ways to reinforce it before things start to crack.

Does your brand need a refresh? Here are a few subtle signs that might make you say yes.

Welcome to I Before E! My name is Sara Mecham—and no, I’m not an editor, although the business name definitely would make sense for being...