Ready to Fall Back in Love with Your Brand?

Jun 16
3 min read

Introducing Brand Circles: a better way to build your brand, without burning it all down.

Before I ever officially stepped into I Before E, I did several brand refreshes over the years for different companies I worked for; some clicked instantly, and others that felt like dragging a confused octopus through a Pinterest board. I was working with business owners who are passionate, creative, and SO damn good at what they do, but somewhere along the way, their brand started feeling like the part they were just “getting through.”

Not because they didn’t care. But because clarity got buried under all the “shoulds,” scroll-stopping hacks, and generalized advice that doesn’t actually fit their business.

You know what made the difference? Clarity.

When a business owner knows who they are and what they stand for, the brand comes to life with confidence and stability. When they don’t? It turns into a mess of trend-driven decisions, endless tweaks, and crossed fingers mixed with whispered prayers for no more color changes.

That’s where this all started for me.

I couldn’t stop thinking about how often branding gets treated like an “early stage” problem. Because here’s the thing - it’s not. Your brand evolves as you evolve. (if you don't believe me, go check out my last blog post- Pikachu reference included.) And when your business is growing, you need more than another Instagram tip or Canva template to catch up. You need clarity. Direction. A moment to actually breathe, reconnect with your vision, and remember why the hell you started in the first place.

So, I got to work creating that space where clarity becomes confidence and passion reignites.

Let’s talk about Brand Circles.

Brand Circles is a small-group experience designed to help business owners (like you) step out of the branding burnout spiral and actually reconnect with the heart of their business without starting over from scratch.

Here’s what it’s not:

A massive course that eats your calendar and gives you homework that makes your brain hurt and eyes blur.
A general "Branding 101" that treats every business the same.
A shiny rebrand with no real soul

Here’s what it is:

A 14-week guided program of bi-weekly sessions focused on the specific part of your brand that needs attention right now.
A collaborative small-group container (just 4-6 people) where strategy meets action in session. No homework here, unless you're a fellow overachiever.
A space to refine, reframe, and realign your brand; every circle's goal is to help it grow with you, not against you.

You choose your circle based on what your brand needs most:

🔹 Persona – Define your identity, values, audience, and direction 🔹 Voice – Develop aligned messaging that resonates with your mission AND your audience 🔹 Aesthetic – Refine your visuals so they actually feel like you and create a cohesive, elevated experience

Whichever circle you join, you’ll leave with tools, clarity, and confidence to use them. This isn’t about getting it perfect. It’s about getting it realigned.

Whether you’re mid-pivot, stuck in “meh,” or sick of letting the Pinterest-octopus make your business decisions, this is your sign to reconnect, realign, and actually feel excited to show up for your brand again. Not someday. Not when your calendar clears. Right now.